Become a Ghana travel affiliate

Turn the questions you already get into a partnership

If you make travel content, run a diaspora community, work as an agent abroad, or have simply been to Ghana and come home full of it, chances are people already ask you how to visit. Where to go, whether it is safe, how to arrange it, who to trust on the ground. Our partner programme is a way to answer that question well and be recognised for it.

The idea is straightforward. You make the introduction, we look after the traveller, and once they travel you are thanked for having sent them our way. As a Kasoa-based team who run these trips every week, we look after the people you introduce as if you had handed them to us in person, because in a sense you have. Your name is attached to their experience, so we treat it with care.

How the partnership works in principle

We are keeping this honest and simple, so here is the shape of it without any invented numbers. You introduce or send someone who is planning, or thinking about, a Ghana trip. We pick up the enquiry, help them plan, and look after them through their journey. Once that traveller actually travels with us, you are rewarded for the introduction. For agents and creators, this can be an ongoing arrangement rather than a single referral.

We are deliberately not publishing fixed figures here. The exact terms are agreed with each partner when they join, so they fit how you work and what you can offer, and so we can share the current arrangement directly with you. What we will always be clear about: it is a real thank-you for a real introduction, never a guaranteed income and never a get-rich promise. Our overview of Ghana travel agent partnerships explains the agent side in more detail.

Who this is for

The programme is built around a few kinds of partner, each introducing travellers in their own way.

• Content creators and travel influencers whose audiences keep asking how to actually do Ghana. Our note on Ghana tours for content creators covers this.
• Travel agents and sub-agents abroad who want a dependable local operator to handle the ground arrangements for their clients.
• Diaspora community leaders, churches and associations who organise group and heritage trips and want them run well.
• Past guests who simply want to recommend us to friends and family and be thanked for it.

What these have in common is trust: people already listen to you about travel. The partnership lets you point that trust somewhere solid. If you are not sure which category fits you, get in touch anyway and we will work it out together. You do not need a huge following or a formal agency to take part; you need a real connection to people who might travel, and a wish to send them somewhere they will be looked after well. A single well-placed recommendation from someone genuinely trusted is worth more than a scattershot post to strangers, and we would far rather work with the former.

Why what you send matters

When you introduce someone, you are lending them your credibility, so the operator on the other end has to earn it. We are a local team based in Kasoa who run these trips ourselves, meet travellers at the airport, drive the routes and host the days. The people you send are not passed to a call centre; they are looked after by the team that actually does the work.

Ghana gives you plenty to feel confident recommending. It is one of the more welcoming and settled countries in the region, with the heritage sites of Cape Coast and Elmina, the cultural depth of Kumasi, and the beaches and food of Accra, and it is on GMT year-round so travellers arrive without heavy jet lag. Our reasons to visit Ghana and best time to visit guides are handy to share with anyone you are introducing.

What a good introduction looks like

The strongest introductions are the honest ones. You do not need to hard-sell anyone or promise a specific price, because you cannot know their trip until we have shaped it with them. All you are really doing is saying, in effect, I know a local team in Ghana who will look after you, talk to them. That is a genuinely useful thing to give someone who has been circling the idea of visiting for months and does not know where to start.

For a creator, that might be a mention in a video or a post, a link in a description, or a reply to the comment that always appears asking how you arranged the trip. For an agent, it is passing us the client's requirements and letting us build the ground programme. For a community leader, it can be as simple as putting us in front of the group planning a trip. We do not ask you to misrepresent us or overstate anything. The best partnerships we have run on plain, truthful recommendations, because those are the ones that keep working, and we give you the accurate detail to point to rather than any script to perform.

The support we give partners

An introduction only works if the partner can make it with confidence, so we back you up. When you join, you get a clear point of contact rather than a form that disappears into a void. We help you understand what we do and how a trip actually runs, so you can answer your audience's or clients' questions honestly. Our guide to how our Ghana tours work is a good primer to share or to read yourself.

For agents and creators building an ongoing arrangement, we keep you in the loop on the travellers you introduce, within what is appropriate and private, so you can follow up warmly. We would rather have a smaller number of well-supported partners who trust us than a long list of names we never speak to. If there is something specific you need to represent us well to your people, tell us and we will try to provide it.

An honest word on rewards

Plenty of referral schemes online lead with big numbers and promises. We are not doing that, on purpose. The commercial terms of our partnership are agreed with each partner individually when they join, and they are real, but they are not a lottery ticket and we will not pretend otherwise. There is no guaranteed income here, no tier you are pressured to hit, and nothing that turns your audience into a target.

What we can promise is that we will be straight with you. When you apply, we share the current terms plainly, you decide whether they work for you, and we set it up. It is a partnership between people who both benefit when a traveller has a genuinely good trip, which is exactly the kind of arrangement that lasts. Anything that depends on hype tends not to.

We are also clear that this is an introduction and partnership, not a financial product. Your reward depends on real travellers choosing to travel, which we cannot and will not guarantee, and neither should anyone else. If a scheme promises you a fixed income for doing very little, be careful, because travel does not work that way. We would rather set a realistic expectation you can trust than an exciting one that disappoints. That candour is the whole basis of a partnership that is still going in a few years, rather than one that flares up and fades.

From a single referral to an ongoing arrangement

Some partners send us one traveller, a friend, a follower, a member of the congregation, and that is a welcome, complete thing in itself. Others reach a lot of people who are interested in Ghana, and for them a one-off referral undersells what is possible. Travel agents, sub-agents abroad and creators with an engaged audience can set up an ongoing arrangement with us rather than starting from scratch each time.

What that looks like in practice is a steadier relationship: a known point of contact, a clear understanding of how introductions are tracked and thanked, and enough familiarity with how we work that you can represent us accurately without checking every detail. We treat regular partners as exactly that, people we work with rather than a list, and we would rather grow a handful of these properly than sign up hundreds who never send anyone. As with everything here, the specific terms of an ongoing arrangement are agreed with you directly, not fixed in advance on this page.

How to apply and get started

Joining is meant to be easy. Get in touch and tell us who you are, the people you reach, whether that is an audience, a client base, a congregation or a circle of friends, and how you imagine introducing travellers to us. We will come back with the current terms, answer whatever you want to ask, and set you up so you can start with confidence.

There is no cost to join and no cost to the traveller you send, so there is nothing to lose by having the conversation. If you would rather understand our trips first, browse how we work and what we run, then reach out when you are ready. The travellers you introduce will thank you for pointing them to a local team, and so will we.

When you get in touch, a short message is plenty to begin: who you are, roughly how many people you reach or expect to introduce, and the kind of travellers they tend to be, heritage visitors, holidaymakers, groups, honeymooners. That helps us tailor the arrangement and give you material that actually fits your audience rather than a generic pack. From there the setup is quick, and you can start whenever suits you. We are a small, responsive team, so you will be dealing with real people who can answer properly, not a queue.

Fair to you and fair to the traveller

A partnership only works long term if everyone is treated fairly, including the traveller. The person you introduce pays exactly what they would pay coming to us directly, and receives exactly the same care. Nothing extra is loaded onto their trip to fund your reward, and there is no pressure applied to them because they came through a partner. Your introduction is a connection, not a mark-up.

For you, the arrangement is transparent from the start: we agree the terms with you, in writing where that helps, before you begin. You always know where you stand. This is the same principle that runs through everything we do, honest, clear and without invented figures, and it is why partners stay. If a scheme has to hide how it works, it is not one worth joining.

That fairness protects your reputation as much as ours. When you send someone to us, you are staking a little of your own standing on how they are treated, so we make sure the trip they get is one you would be proud to have recommended. Look after the traveller and the partner well, and the whole thing sustains itself without any pressure or gimmicks. Fail either of them and no reward scheme in the world would keep it going, which is precisely why we lead with the care rather than the commercials.

Partner with a team that does the work

If people already trust your word on travel, our partner programme lets you point that trust at a local team who will look after the people you send. You make the introduction, we do the work on the ground, and you are thanked once they travel, on terms we agree with you when you join. It is free to join, free for the traveller, and built on honest, ordinary trust rather than hype.

To take the next step, reach out through our tours page and tell us how you would introduce travellers, and we will share the current terms and set you up. If you also want to understand the arrival experience your travellers will get, take a look at our airport cars service. We would be glad to build something lasting with you.

Questions people ask